Link Popularity and Link Building F.A.Q

The simplest answer is that link popularity is one of the means by which search engines determine the ranking of your site. The idea being - the more external pages that choose to link to you, the more relevant you must be to searchers.

Different sites have a different link value, as indicated by Google's PageRank or the 'authority' status of the site that is linking to you.

Link building is the process of accumulating relevant, inbound links from other sites, focusing particularly on high PageRank and authority sites.

Our link building campaigns target high traffic, quality sites that will not only give our clients a link popularity boost, but will attract traffic directly from the linking sites.

We research high ranking, high traffic sites as possible link partners for our clients, then email them requesting a link. Moreover, we constantly monitor the success or failure of link requests and check inbound links to ensure they stay current and useful.

Will I have to offer links in exchange ?

Not necessarily. Our initial email approach rarely mentions reciprocal linking, stressing instead the added value that the link would bring to a site. However, after consultation with a client, we will advise a reciprocal link with the right type of site.

Largely, the answer is yes. We consult extensively with the client to determine the type of site we should be targeting before undertaking any research of our own. We also provide suggestions for client approval before an initial approach is made.

Affiliate marketing is a type of commission-based marketing, where a site provides a link to your product and service in return for a percentage if any visitor they send you makes a purchase. With link building, there is no commission. Indeed, many of the sites we target will be in the same or a business related to yours.

Do you use Reciprocal Link Schemes or Purchase Paid Text Links ?

We do not get involved with reciprocal link schemes like LinkVault or LinkBuildingDirect - these programs are likely to ultimately cause your website to be penalised. Similarly, we are reluctant to purchase paid links.